ReApptor
  • Service ordering
  • Moving services
  • Order management
  • AI media recognition
  • Digital payments

EasyMoveAI-assisted moving service ordering platform

AI-assisted digital ordering for moving services, media-based scope collection, pricing, payment and operational management.

EasyMove helps customers show what they are moving, answer focused questions, choose services and payment model, and submit a structured moving order.

  • Live product ?The product is in real use with live customer orders and day-to-day operations.
  • Active development ?The product is actively extended with paid development, including new larger modules and vertical scaling.
  • License updates ?Continuous improvements, UX refinements and functional updates are delivered through the ongoing development license.
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Muuttofirma EasyMove

Case overview

Key results

Public customer materials position EasyMove as a digital order channel for a moving service business with real operational scale.

100+

Moving professionals

Customer materials present Suomen Muuttofirma as a moving company with more than 100 moving professionals.

25+

Moving trucks

The customer website presents a fleet of more than 25 trucks for moving operations.

400+

Moves per year

Customer materials state more than 400 moves per year, making structured digital ordering valuable at scale.

Case overview

Business problem

The business problem

Moving is difficult to price online because every order depends on route, access, rooms, furniture, boxes, heavy items, timing and extra services. Generic forms and phone calls create clarification loops instead of structured operational data.

  • Customers need a guided way to show what is being moved without manually listing every item.
  • The business needs route, access, inventory, add-ons and timing as structured order context.
  • Pricing must balance customer certainty with the real uncertainty of moving work.

The solution

ReApptor built an AI-assisted moving service ordering platform where customers use a browser or mobile app, add photos or video, answer focused questions, choose services and payment model, and submit a structured moving order for business review.

  • Media input and focused questions help convert moving scope into structured inventory and order data.
  • Pricing and payment models support both flexible price-range orders and fixed-price prepaid orders.
  • Managers receive media, item quantities, service selections and order status in one operational context.

Case overview

Reusable platform model

EasyMove is a reusable moving-company SaaS model for digital ordering, AI-assisted move details, configurable services, pricing, payments and order review.

The same pattern can support moving-company SaaS, franchise channels and related services such as storage, cleaning and recycling.

Guided moving orders

Step-by-step customer flow for move details, addresses, services, timing and order submission.

Photos and video input

Customers can show what they are moving with photos, short video and comments.

Two payment models

Supports estimate-range orders with advance and final payment, and fixed-price prepaid orders.

Business order review

Managers review customer details, media, quantities, selected services and order status.

Materials and add-ons

Boxes, packing products and extra services become part of the order.

Ready for related services

The same model can support branches, franchise operators, storage, cleaning and recycling.

Product capabilities

What customers and teams can do

commerce

Customer moving order flow

Guided web and app flow from moving need to structured order submission.

Give customers a clear way to order without starting with calls, emails or generic forms.

AI workflow

AI media and inventory recognition

Photos, video and comments help turn moving scope into reviewable item context.

Reduce manual item listing and give operations richer evidence before pricing or planning.

configuration

Scope and access configurator

Structured route, address, home size, floor, elevator, parking, timing and service inputs.

Capture the practical details that make moving work predictable enough to estimate.

pricing

Pricing and payment models

Support for price-range advance payment and fixed-price prepaid order models.

Balance customer certainty with the real uncertainty of moving effort and final workload.

service catalog

Materials, boxes and add-ons

Moving boxes, packing materials, protection products, storage and extra services are part of the order flow.

Create better operational planning and additional revenue opportunities inside the same customer journey.

operations

Operations order review

Managers review customer details, addresses, media, item quantities, service selections and status.

Turn customer input into a practical context for estimation, scheduling and crew preparation.

Reusable platform model

Live use and rollout

Public customer service

EasyMove ordering service

Finland

Customers can start a moving order through web or mobile, add move details, use media input, choose services and continue toward payment. The business team reviews the order from the management side.

How it works

How it works

Photos and video help describe the move

Customers can show rooms and items with photos, short video and comments. AI-assisted recognition helps turn that input into item details that can be reviewed before the move.

Makes online moving orders more natural for customers and more useful for operations than free text.

Estimate and payment options for real moving work

The flow uses route, access, timing, services and item information to support either an estimate-range order with advance and final payment or a fixed-price prepaid order.

Lets the business manage estimation risk while giving customers a clearer path to commitment.

Order review before the work starts

The team can review customer details, pickup and destination addresses, uploaded media, item quantities, selected services and order status in one place.

Reduces clarification work before scheduling, pricing and crew planning.

Services and materials managed by the business

Admins can manage service options, item categories, moving boxes, packing materials, floor protection and other add-ons used in the customer flow.

Keeps the platform adaptable as services, products and business rules evolve.

Same flow for related services

The same ordering model can later support storage, cleaning, recycling and other related services instead of creating a separate manual process for each one.

Creates expansion potential beyond a single moving-order workflow.

Pricing can change as the service grows

Pricing parameters can be adjusted as the business learns from real orders, while the customer ordering flow stays consistent.

Supports long-term product development while keeping the ordering model stable for customers.

Reusable platform model

What ReApptor can reuse from this case

Moving-company SaaS ordering platform

A reusable branded order channel for moving companies, branches or franchise operators that need digital sales and order review.

AI-assisted service scope collection

A reusable approach for turning customer photos, video, comments and guided questions into order details the business can review.

Configurable local service commerce foundation

The same foundation can support adjacent service lines such as storage, cleaning, recycling or other quote-heavy local services.

Screenshots and media

Screenshots and media

EasyMove customer start screen with service and move scope choices.
Customer entry point for moving, storage, cleaning and move scope selection.
EasyMove route, address, access and estimate screens.
Structured route, address and access details for practical moving estimation.
EasyMove AI-assisted media recognition flow for moving inventory.
Photos and video help transform moving scope into structured inventory context.
EasyMove moving date, boxes, packing and service option screens.
Moving date, time window, boxes, packing materials and supplies inside one flow.
EasyMove storage, heavy items and extra service questions.
Guided questions collect storage needs, heavy items, comments and extra services.
EasyMove summary, estimated price, payment and order tracking screens.
Summary, estimated cost, payment step and order lifecycle tracking.
EasyMove back-office configuration and pricing management screens.
Back-office configuration for categories, item dimensions, materials and pricing parameters.
EasyMove order management, uploaded media and item review screens.
Order management connects order cards, item quantities, uploaded media and operational review.
EasyMove platform ecosystem overview for customer self-service and business review.
Overall concept: customer self-service, service add-ons and business-side media and item review.

Useful links

Explore the live experience

Visit the customer touchpoints, watch the service in action and open the applications connected to this case.

Customer website

Muuttofirma.fi

Customer website for the moving service brand.

Visit website

Service landing page

Read about EasyMove

See how the moving service works before opening the app.

Read about service

YouTube

See EasyMove in action

Watch a short introduction to a simpler moving experience.

YouTube

Web application

Open EasyMove to book a move

Try the service flow, choose moving details and start an order.

Order now

Ready to sell services through a better digital experience?

ReApptor helps service companies turn calls, forms and manual quoting into a fully managed digital customer journey. Give your customers an easier way to discover, configure and order services, while your team gets structured orders, stronger customer success and a platform built to attract new business.

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